Our Singapore Food Story

Supporting Local Produce

Why Support Local Produce

The year 2020 has been designated to focus on the Singapore Food Story. SFA aims to raise awareness on food security issues and work with the industry and public to rally support for local produce.

While SFA works with the industry to ramp up local production, demand from consumers is equally important to sustain a healthy and vibrant agri-food ecosystem. Hence, SFA is launching a Citizens’ Workgroup to co-create with citizens and find ways to increase demand for local produce.

By supporting local produce, in addition to boosting Singapore’s food security and economy, consumers can also making environmentally sustainable choices in their everyday food consumption. Local produce is safe, fresher and lasts longer. Local produce also results in less spoilage, food waste, and a lower carbon footprint, as the produce does not need to travel for long periods of time before reaching the consumer.

The SG Fresh Produce Logo

To help consumers easily identify local produce, SFA will launch a new local produce logo in mid-2020 onwards. The SG Fresh Produce (SGFP) logo can be found on packaging and selected marketing collaterals to promote local produce.

SGFP Logo 

Choose local by looking out for this logo
 the next time you shop or eat fresh produce!

The SGFP logo incorporates the 3 key attributes of freshness, supporting local and the SG Brand mark which also showcases our locally farmed produce as a product of “Passion Made Possible”.

Logo Usage Eligibility

If you are a farmer  If you are a Distributor/Supermarket Retailer


Must be SFA-Licensed Farm


Local produce distributed must be from SFA-Licensed farm(s) in Singapore


Logo can be used on:

  1. Packaging of primary produce, i.e. fresh produce grown/cultivated in Singapore
  2. Marketing collaterals* promoting local produce

*If the SFA-Licensed Farm carries both local and imported produce, the SGFP logo can only be used in association with the former i.e. local produce item(s) e.g. on farm’s retail website, the SGFP logo should only be featured next to the local produce item and not imported produce.

Logo can be used on:

  1. Packaging of primary produce, i.e. fresh produce grown/cultivated in Singapore
  2. Point-of-sale and any relevant marketing materials promoting local produce


  1. Requestors must send in ALL draft artwork where the SGFP logo will be featured for SFA’s clearance BEFORE actual use.
  2. For usage areas not specified above, requestors must seek SFA’s consideration and approval for use. Approval for usage will be granted on a case-by-case basis. 
  3. SFA reserves the right to impose additional conditions on logo usage if required.   


SGFP Logo Application

Companies who are interested to use the SGFP logo should apply by submitting thier application here.

Where to Buy Local Produce


Consumers can purchase locally farmed eggs, vegetables and fish at supermarkets. Some of these local produce come from farms certified and accredited under the following quality assurance schemes:



SG Farmers' Market

SFA partners with the Singapore Agro-Food Enterprises Federation Limited (SAFEF) to organise the SG Farmers' Market (SGFM) at various community spaces and online via Lazada Redmart to increase awareness of local produce. Consumers can easily purchase local produce at the SGFM and e-SGFM.

SG Farmer Market Bishan






SG Farmers’ Market at Bishan Community Centre in September 2019

SG Farmer Market Redmart







Screenshot of e-SG Farmers’ Market on Redmart 

Being Open to Alternatives

Apart from supporting local produce, consumers can play their part by being open to switching choices within and across food groups as well as different food sources.