The food truck dished out tapas made using locally produced eggs, fish, and vegetables. Visitors redeemed sampling portions by taking pictures with the food truck and uploading their photos onto Facebook or Instagram. In addition, the photo booth and vegetable stall attracted many people from all walks of life.
Lending a voice to AVA’s call to support local produce, radio deejays were on-site to provide ‘live’ commentary and interact with visitors. To further encourage the public to visit the food truck, AVA also produced a music video that parodies the ‘Unbelievable’ MTV performed by Mediacorp Artiste Chen Tianwen.