The site offers consumers the convenience of ordering from 20 local farms in one place and at the click of their fingertips
Joycelyn working with the creative agency to vet and sign off on visuals for the #fromSGtoSG campaign
No farmers, no food!
One way of getting more consumers to buy local produce is to educate them on their benefits
The prices justify the high-quality produce.
Another tool is product knowledge. When I started out, I wasn’t familiar with local farms and the type of produce they grow. To get these farms onboard the e-SGFM page, I had to learn fast. Moreover, as fresh produce needs to be stored at the right temperatures and cannot be kept for long periods of time, we need to carefully plan how much and when these produce needs to be replenished and sold.
J: My phone camera is an essential tool as I use it to take photos for “market research” on visual merchandising displays and point-of-sale materials to promote local produce. It also comes in handy to record events such as the SGFM, school talks and learning journeys to farms.
Another tool is collaboration. Just take this campaign - we’ve worked with many partners (like Veronica) to get their inputs and roll it out. It takes a village!
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Last updated on Tuesday, April 14, 2020