(Originally published on AVA Facebook)
Keeping It in the Family
This vegetable farm has been a family business for three generations (wow!), since it was set up about 30 years ago. Second-generation owners, including Mr Wong Kok Fah and his three brothers, run the daily operations.
On the marketing front, the third-generation members have stepped up to the plate. Thirty-three-year old Dave Huang, Mr Wong Kok Fah’s nephew and the farm’s business development director, is the de-facto face of the farm.
He’s also Director at the Singapore Agro-Food Enterprises Federation Limited (SAFEF), an industry-led, not-for-profit organisation that aims to boost the agriculture sector in Singapore.
Green Ambition
Since its inception in 1979, KFTF has led the way for the agricultural industry, by adopting advanced systems and technologies.
With support from AVA’s Agriculture Productivity Fund, the farm transitioned from traditional farming to using machinery such as the automated seeding machine to help boost productivity and make the farming process more efficient.
It also uses hydroponics, gearing for an eventual shift away from soil-based farming. Its research has shown that vegetables grow 20% faster in its hydroponic systems, increasing yield while using less land.
Post-harvest, KFTF turns to technology, too. The composting system helps produce high -grade compost for crop preparation in a short period.
And, to ensure that the harvested vegetables stay fresh longer, KFTF implements a cold chain system that is efficient in extending the produce’s shelf life and keeping them fresh from farm to table.
Veggies (& Fruits) for Everyone
KFTF is well known for its premium quality leafy greens. One glance at its offerings on its website and you’ll see different leafy vegetables for sale, such as Kang Kong, Xiao Bai Cai, and different kinds of spinach (baby, round, sharp, red!).
But did you know they also grow other vegetables and fruits? These include salad greens, herbs, cherry tomatoes, and sweet corn. During festive periods, you may see some seasonal favourites such as Tung Oh, a popular choice of vegetable for Lunar New Year meals, being sold.
Another favourite produce of its farm is the wonder plant, aloe vera. Many have come to love the refreshing taste of their top-selling in-house honey aloe vera drink.
Reaching out to the Masses
KFTF believes in public education and engagement, so that more people can better understand the farming sector. It is also a great way to get people to support local produce.
Its popular weekend market has hosted large crowds from schools to families. It also conducts guided farm tours to showcase the latest technology used in growing and harvesting crops.
KFTF regularly participates in the SAFEF-AVA organised SG Farmers’ Markets, and its booth is a guaranteed crowd-pleaser.