Our farmers have been working hard to increase their production. As consumers, we too can play our part in supporting our farmers by choosing local produce when we shop. When we buy more local produce, this demand will enhance the commercial viability of our local farms to invest in technology to increase productivity. To raise public awareness of the merits of local produce, AVA recently conducted the following outreach activities.
7-20 September 2017: Made-in-Singapore Fair
AVA continued to support local produce at NTUC FairPrice’s ‘Made-in-Singapore’ Fair, an annual initiative that seeks to raise public awareness of local food producers and get consumers to buy local. Apart from organising in-store cooking demonstrations of dishes made using locally farmed vegetables, eggs, and fish for consumers to sample, point-of-sale materials on Singapore farm produce and educational signs were also put up to help consumers identify and learn more about local produce.
Local produce being featured at the Made-in-Singapore Fair.
23-24 September 2017: SG Farmers’ Market
For the first time, AVA brought together 25 local farmers to showcase their produce under one roof. Fresh home-grown produce such as vegetables, fish, seafood, eggs and frog meat were sold at this ‘SG Farmers’ Market’ event held at the myVillage mall in Serangoon Gardens. More than 10,000 visitors got to meet farm representatives, learned how to prepare creative dishes through ‘live’ cooking demonstrations, and were entertained by stage games.
(Image Left): A ‘live’ cooking demonstration at SG Farmers’ Market attracts throngs of visitors who are keen on learning new ways to cook local produce. (Image Right): Senior Minister of State for National Development & Trade and Industry Dr Koh Poh Koon (right) shows his support for local produce at the SG Farmers’ Market.
At the SG Farmers’ Market’s AVA information booth, visitors receive educational materials and recipes on local produce.
17-20 November 2017: Asia Pacific Food Expo
AVA participated in the Asia Pacific Food Expo 2017 to promote local produce and frozen meat to consumers. Visitors enjoyed the cooking demonstrations where ingredients such as local produce and frozen meat were used, and had the opportunity to sample these dishes. Quizzes were conducted after each cooking demonstration to reinforce understanding of our messages among the visitors. They also learned more about local produce and frozen meat through our educational materials and collaterals.
Visitors at the Asia Pacific Food Expo 2017 eager to learn more about local produce and frozen meat.
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Last updated on Tuesday, April 14, 2020