AVA organised its third series of food truck roadshows at SPH News Centre, Mediapolis, Biopolis Epicentre, and Mapletree Business City from 14 to 22 March 2017, reaching out to some 12,000 working professionals. Many visitors took photos of themselves with the complimentary sample dishes offered, which were created using locally farmed eggs, fish, and vegetables. These photos, tagged #loveSGproduce, were uploaded to their Facebook and Instagram accounts.
Click here to view photos taken at the food truck roadshows.
In addition, as part of efforts to raise awareness of local produce, a video featuring three actors from the ‘Take 2’ movie was produced, reaching over 15.6 million impressions and 608,000 YouTube views within a month of its launch.