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Image Videos, Food Supply Food truck roadshows and new video drive home message of supporting local produce
Videos, Food Supply

Food truck roadshows and new video drive home message of supporting local produce

By Agri-Food and Veterinary Authority of Singapore Published 01 Sep 2017 | Updated 27 Feb 2020
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5

AVA organised its third series of food truck roadshows at SPH News Centre, Mediapolis, Biopolis Epicentre, and Mapletree Business City from 14 to 22 March 2017, reaching out to some 12,000 working professionals. Many visitors took photos of themselves with the complimentary sample dishes offered, which were created using locally farmed eggs, fish, and vegetables. These photos, tagged #loveSGproduce, were uploaded to their Facebook and Instagram accounts.

Click here to view photos taken at the food truck roadshows.

In addition, as part of efforts to raise awareness of local produce, a video featuring three actors from the ‘Take 2’ movie was produced, reaching over 15.6 million impressions and 608,000 YouTube views within a month of its launch.

Tags:

  • Public/consumer outreach
  • Singapore farmers
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  1. Over the past two months, we’ve featured close to 20 types of fresh local produce available in the market, farmed and grown by our local farmers. Over the past two months, we’ve featured close to 20 types of fresh local produce available in the market, farmed and grown by our local farmers. 06 Aug 2020
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  1. Over the past two months, we’ve featured close to 20 types of fresh local produce available in the market, farmed and grown by our local farmers. Over the past two months, we’ve featured close to 20 types of fresh local produce available in the market, farmed and grown by our local farmers. 06 Aug 2020
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Last updated on Tuesday, April 14, 2020

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